Karen Lower

Understanding your agency’s profit levers: cost forecasts

When agencies grow, their profits don’t necessarily go up. Many make…


Understanding your agency’s achievable revenue targets

Agencies sell hours. So it makes sense that the income you can…


Understanding your agency’s profit levers: recovery

In part one of this blog series, I talked about how utilisation rates…


Understanding your agency’s profit levers: utilisation rates

Essentially, agencies sell their people’s time. So the more hours you…